Content Marketing

Don’t be intimidated if you’re new to the world of content marketing. We all start somewhere and it’s nowhere near as complicated, or stressful as you may think.

There are six key steps you need to consider to create a winning content marketing strategy and I’m going to cover each of those steps for you in this blog post.

1. Set your goals

Why are you creating your content? What are you hoping to achieve with crafting a content marketing strategy? Setting a goal for your strategy can mean the…

If you’re a coach or consultant who shies away from content marketing because you think it’s a fad, and one that is going to die out soon, then it’s time to change your perception. It’s a solid marketing strategy that has brought success to brands of all sizes. And when it’s done correctly, it is going to benefit your business for a long, long time. 

Trust me when I tell you that it’s a strategy that you want to introduce into marketing your coaching and consulting business...and one that is go…

When you think about ‘Content Marketing’ what comes to mind? If you’re like most people, you’re probably thinking of there is only one type of content...the written kind; blogs, articles, ebooks. And that tends to be what most coaches and consultants focus on when they’re creating their content. But the truth is that if you want to make the most of your content marketing endeavours, you’re going to have to explore other types of content as well. This will help you cast a wider net over your targ…